"In reality, embargoes allow journals, universities, nonprofits, and corporations to decide what’s important — and when. That should be up to journalists and, frankly, anyone who writes about science. Reporters, even with the best intentions, end up on the study-of-the-week treadmill, and they’re less creative because of the limitations of something called the Ingelfinger Rule, which scares researchers out of talking to them (more on that in a moment). Science, rather than appearing like a human enterprise, full of fits and starts in the never-ending search for knowledge, is expected to prove claims once a week, or even more frequently. And I think that’s bad for readers and viewers."